Mission: Walcon Media has partnered with San José State University over multiple years to evolve its Grad Slam competition into a scalable graduate recruitment strategy.

Instead of treating Grad Slam as a single event, we developed a multi-format content ecosystem that extended its reach before, during, and long after competition night.

Deliverables included:

• Pre-event promotional commercial
• A 15-minute program showcase film for live audience arrival
• Silent and social media commercial cutdowns
• Evergreen storytelling assets highlighting graduate pathways

The result is an integrated content strategy that elevated the graduate brand, strengthened enrollment messaging, and maximized the long-term value of a single flagship event.

Services: Video Production • Scriptwriting • Editing • Post-Production