TECHNOLOGY & EDUCATION
APPLIED DATA INTELLIGENCE
Making an advanced technology program understandable through the people experiencing it.
THE PROJECT
Finding the story in a complex program.
San José State University needed to introduce its Applied Data Intelligence program in a way that went beyond curriculum and course descriptions. The challenge was to make an advanced, rapidly evolving field understandable while showing prospective students what the program could actually mean for them.
The story came from the people closest to it, faculty who could explain the program’s purpose, students experiencing it firsthand and an alumnus who could show where that education can lead.
The Program Video
Faculty, students and an alumnus come together to tell the story of Applied Data Intelligence, what the program teaches, why it matters and where it can lead.
From classroom experience to career outcome.
EXTENDING THE STORY
From Classroom to Career
An alumni profile connected the program to a graduate now building his career at Google. When filming at the workplace wasn't possible, Walcon Media created an alternative work-from-home setting for the interview, giving SJSU the personal, career-focused testimonial it wanted without losing the connection between education and professional life
The program story continued beyond the overview video. Additional content explored individual outcomes and gave San José State University new ways to reach prospective students across different platforms.
Reaching Prospective Students
A separate series of under-30-second videos was created for LinkedIn, using different footage and focused messaging to introduce the program to prospective students in a format designed for social media.
One program. Multiple perspectives.
THE RESULT
San José State University came away with a coordinated collection of video content that explained Applied Data Intelligence through multiple perspectives, from the program itself, to the students experiencing it, to an alumnus putting that education to work. Short-form social content extended the campaign further, giving SJSU additional ways to reach prospective students.
One program. Multiple perspectives.
Long-form stories. Short-form reach.
Complex technology made personal.
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Walcon Media helps organizations turn specialized knowledge, ambitious projects and complex ideas into stories people can understand.