GOORU
Making Personalized
Learning Clear
Translating a complex education platform into a clear, human-centered story.
THE ROLE
Connecting the Technology to the Mission
THE EXPLAINER
Showing How the Platform Works
As Gooru’s contracted VP of Communications, I worked across the organization to help position the company and tell its story. That meant collaborating with the engineering team in India, the CEO and vice president in California, educators in the United States and India, and U.S.-based learning experts.
Together, we translated a complex education platform into a clear narrative: Learning Navigator works like a GPS for learning—identifying where each learner is, defining where they need to go, and creating a personalized route to help them get there.
That story became the foundation for videos that could explain both how the technology worked and why it mattered to students, educators, partners, and funders.
Role: Communications Strategy · Story Development · Scriptwriting · Producing · Editing · Creative Direction
EXTENDING THE STORY
From Platform to Possibility
When Gooru entered the MacArthur Foundation’s 100&Change competition, the story needed to move beyond how Learning Navigator worked and show what it could make possible.
I produced a concise, mission-driven film connecting Gooru’s technology to a larger goal: reducing educational inequality through personalized, assured learning. The video brought together perspectives from company leadership, educators, and learning experts, with examples from the United States and India, to demonstrate the platform’s potential to improve outcomes for underserved learners at scale.
Gooru advanced to the final 10 applicants in the 100&Change competition.
WHAT IT DEMONSTRATES
Building the Story as the Product Evolved
My work with Gooru extended well beyond a single campaign or video. As Learning Navigator evolved, I worked with leadership, engineers, educators, and learning experts to continually refine how the product and the company’s mission were communicated.
I created an expanding library of content, including product explainers, mission-driven films, website copy, written communications, photography, graphics, and other visual assets. Each piece addressed a different audience or need while reinforcing a consistent company story.
Global teams aligned around one clear company story.
Complex technology translated into accessible, human-centered communications.
An evolving product supported across video, web, writing and visual design.
Silent website hero video — Gooru’s philosophy in motion.
Explaining Gooru’s collaborative model through motion graphics.
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