MERCK
The people behind the science.
Beyond the Job Description is an 11-part employee profile series created to help Merck attract talent to its South San Francisco operation. Through personal interviews, the films reveal the interests, experiences and unexpected paths of the people behind the company’s scientific work.
CAMPAIGN OVERVIEW
A new facility. A new team.
Merck introduced its South San Francisco operation while inviting scientists, engineers and other specialists to see the professional opportunities, and the people, behind its growing community.
EXTENDING THE STORY
At work, and beyond the job description.
Each profile followed a Merck employee in the workplace and into life beyond it. By pairing scientific careers with personal interests, friendships and family experiences, the series presented prospective employees with a more complete and human picture of the people behind the organization.
Joseph Threlfall, MERCK Scientist, Engineering
Joseph’s profile pairs his scientific work at Merck with mountain biking, showing the energy and interests he brings to life beyond the workplace.
Geronda Montalvo, MERCK Senior Scientist, Engineering
Geronda’s profile moves from her work at Merck to an evening with friends and painting pottery with her daughter—revealing the relationships and experiences beyond her professional role.
WHAT IT DEMONSTRATES
A recruitment story people can see themselves in.
Beyond the Job Description demonstrates how recruitment content can move beyond facilities, job titles and corporate messaging. By combining a campaign overview with 11 individual profiles, Walcon Media created a consistent series while allowing each employee’s personality and experience to shape their own story.
Interviews and observational filming, both at work and outside it, revealed dimensions of the employees that a conventional recruitment video could not capture. The result was a more approachable and human view of a highly technical organization.
Employer storytelling grounded in real people.
One creative framework shaped around 11 distinct personalities.
Scientific work made personal, accessible and inviting.
Have something complex to explain?
Walcon Media helps organizations turn specialized knowledge, ambitious projects and complex ideas into stories people can understand.