TECHNOLOGY & EDUCATION
SJSU — Building the Story of a New AI-Focused Department
A series of videos for the Department of Information, Data and Society
THE PROGRAM
Giving a new department a clear voice.
San José State University’s newly established Department of Information, Data and Society needed to introduce its programs and show how they prepare students for an AI-driven world. Applied Data Intelligence was one of several videos Walcon Media produced to help the department tell that larger story.
Faculty, students and an alumnus come together to tell the story of Applied Data Intelligence, what the program teaches, why it matters and where it can lead.
From classroom experience to career outcome.
EXTENDING THE STORY
From Classroom to Career
An alumni profile connected the program to a graduate building his career at Google. When workplace filming wasn’t possible, Walcon Media created a work-from-home setting that preserved the personal, career-focused story.
The program story continued beyond the overview video. Additional content explored individual outcomes and gave San José State University new ways to reach prospective students across different platforms.
Reaching Prospective Students
A separate series of under-30-second videos was created for LinkedIn, using different footage and focused messaging to introduce the program to prospective students in a format designed for social media.
ACROSS THE DEPARTMENT
Beyond Applied Data Intelligence, Walcon Media created recruitment and program videos supporting the department’s broader portfolio.
MS in Informatics
A recruitment video highlighting the flexibility and career relevance of SJSU’s fully online program.
Informatics — Social Campaign
Short-form content created for prospective students.
Cybersecurity and AI — Social Campaign
A square adaptation created for social platforms.
Cybersecurity and AI
A program video connecting cybersecurity, AI and career opportunity.
One Department. Multiple programs.
THE RESULT
SJSU came away with a growing collection of video content supporting programs across the Department of Information, Data and Society. Long-form stories explained complex fields through faculty, student and alumni perspectives, while shorter social content helped the department reach prospective students across multiple platforms.
Multiple programs. One connected story.
Long-form stories. Short-form reach.
Complex technology made personal.
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