INDUSTRIAL STORYTELLING
SMITH & LONG
Turning manufacturing capability into a story customers can see.
The story was already on the shop floor.
FINDING THE STORY
The Brand Video
A concise company film became the foundation of the campaign, combining manufacturing footage, leadership perspective and the scale of Smith & Long’s capabilities into a clear story of who they are and what they can deliver.
Smith & Long needed a clearer way to communicate the scale, capabilities and expertise behind its industrial and infrastructure work, to customers, partners and prospects. The story wasn’t simply about what the company makes. It was about the people, expertise and precision behind the work, and the capability to take complex projects from concept through fabrication and installation.
One production. Multiple ways to reach the market.
EXTENDING THE STORY
The production was designed to work beyond a single video. The same footage and storytelling were adapted into content for trade shows, LinkedIn and business development, giving Smith & Long a coordinated set of assets for different audiences and settings.
Trade Show Video
The brand story was adapted for exhibition playback, giving Smith & Long a strong visual presence at the World Tunnel Congress.
Social Content
Short-form videos extended the campaign before and after the World Tunnel Congress. First building awareness of Smith & Long’s presence at the event, then continuing the conversation with its industry audience afterward.
A clearer picture of what Smith & Long can do.
THE RESULT
Smith & Long came away with more than a single company video. One production created a coordinated library of content for its website, trade shows, business development and social media, giving the company a consistent way to tell its story across multiple audiences and platforms.
One production. Multiple audiences.
One story. Multiple formats.
Content built to work beyond the original shoot.
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